We market to people that are intentionally looking for your service.

Meaning, we only do Search Marketing, and do not do:

Display Ads:  You know, those annoying ads that litter the screen of your favorite websites.  Sidebar ads, pop-up ads, in-line with content ads and creepy ads that follow you around the page.  We dislike those as much as you do.

Video Ads:  Those frustrating videos you are forced to watch while waiting to see the video you actually want to watch.

Social Media Ads:  We are sure that social media ads work for some businesses, but not the industries that we choose to generate leads for.

Email Marketing:  Literally spam.

We stay in our lane.

We do not market for every company that requests our marketing services.  Historically, we decline more requests than we accept.

Why?

Services vs Products:  We understand Service Industries quite well, that is all we do. We do not market for product sales.

Low Price Point:  Pay-Per-Click has become very expensive in recent years. Now, more than ever, it is important to market services with a high enough price point to get you the Return On Investment you need to make sense of a Pay-Per-Click campaign.

Our advice to clients now is that a service should have a $500 minimum for labor.  This allows enough room for bidding competitively and to get you the value to make it all make sense

We specialize and focus on providing marketing solutions for Blue-collar service industries.

Corruption and Hypercompetition.

Corrupted Vertical:  In the home improvement/services industry for example, there are verticals where the manufacturers of certain products, use Search Marketing on the Internet, to directly market that product to the retail consumers, even though they do not install that product themselves.

They do this for many reasons, and we disagree with most of them.  Local Contractors (the people that will install the product) have to spend far more money in marketing to fight their own suppliers online for the sale.  Aside from the obvious lack of transparency and potential for corruption, the cost per lead gets driven up substantially.  The end result is large corporations make more money, and small businesses make less.

We generally stay out of those particular verticals. The cost per lead tends to be too high because of the deep pocket manufacturers participating in the keyword auctions against the service installation companies.

Hypercompetition:  Depending on the area and the industry, there is a chance that there are simply too many companies offering the same service and competing for the limited 'front page' space a search result page offers.

This results in a bidding war, and again, we choose not to participate since that is not sustainable long-term.

The good news is that this condition is usually self-correcting, and over time will make sense again in that same area.

We tell the truth.

We charge nothing upfront.  We build you beautiful landing pages (that convert) at our cost.  We purchase tracking telephone numbers and we buy domain names that fit your services perfectly.  We meticulously build your ad campaigns and we spend time communicating with you during this process.

We do all this for free.

Just like the old days, when a company put skin in the game to show they wanted your business and were confident enough in their abilities, to prove they could keep it (without any contracts or up front monies).

Our business model would not succeed if we made claims to clients that did not come true.  All the time and money we invested into you, would go out the window the moment you cancelled.

We will be honest and transparent with you from the start.  If we do not believe that your campaign will be mutually beneficial, we will let you know right away so that we do not waste each other's time, nor money.

Are we always right?  No.  But, when we get it wrong, we share in the loss with you.  That is how it should work.

Sometimes, even in proven industries with multiple clients marketing the same service, certain campaigns may not achieve the desired outcomes.  Poor consumer demand, hypercompetition, you name it.  And if we see that starting to happen with a new campaign, we will tell you immediately so you can react accordingly.

We consistently choose right over easy, because we are truly committed to helping.

We answer to Jesus Christ.

Whether a client spends $20 a week or $20,000 a week, we treat everyone the same, and, we work equally as hard for both.

The Word of God is quite clear:

"Not with eyeservice, as menpleasers; but as the servants of Christ, doing the will of God from the heart;" - Ephesians 6:6

"And whatsoever ye do, do it heartily, as to the Lord, and not unto men; Knowing that of the Lord ye shall receive the reward of the inheritance: for ye serve the Lord Christ." - Colossians 3:23-24

WE PRAY.

Each morning, before we start our day, we pray.  We pray for the marketing campaigns, we pray for clicks and for the leads.  We pray for our clients and their families, and lastly, we pray for your customers and their families.

We pray that God blesses the work of our hands and blesses all these things and that He gets the Glory in everything we do.