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Innovation Overview
Innovation distinguishes between a leader and a follower.
[in-uh-vey-shuh n] noun
1) something new or different introduced: numerous innovations in internet marketing. 2) the act of innovating; introduction of new things or methods. 3) Smarter Ideas
There are thousands of internet marketing companies that share the same marketing plan. Same mix of media. Same call to action. Same SEO approach. Same monthly reports. Same Contracts. Same Upfront Costs...
Same results.
Everything we design, everything we build and everything we manage, we lead.
Innovation is not as simplistic as a new software program that tells you what keywords generated leads. It is much more than that.
It is the embodiment of imagination, ingenuity and insight. It is having the acumen to dominate technology and the dedication to do it 24 hours a day, 365 days a year.
ACUMEN
Search Engine Marketing is not for every type of business.
[uh-kyoo-muh n] noun
1) keenness and depth of perception, discernment, or discrimination especially in practical matters. 2) the ability to judge well; keen discernment; insight. 3) Smarter Results
Having both insight and discernment, we carefully research and evaluate new business opportunities to ensure we do not waste money (yours and ours).
Saying no to some potential customers in some cases is the best outcome for them.
We employ fiscally conservative principles, ensuring we never gamble with our customers' money.
There is an incredible difference between wanting something to work, and knowing something will work.
CAPABILITY
The sum of capacity and ability.
[kā-puh-bil-i-tee] noun
1) the quality of being capable; capacity; ability: His capability was unquestionable. 2) A talent or ability that has potential for development or use. Often used in the plural: a company of great capabilities. 3) Smarter Results
To achieve world-class results, one must have the passion to be the best and the willingness to work harder than the competition to leverage that capability.
Our website development and marketing people are second to none. "Good enough" is simply not in our vocabulary.
INGENUITY
Applying smarter ideas to solve problems.
[in-juh-noo-i-tee] noun
1) the quality of being cleverly inventive or resourceful; inventiveness: a designer of great ingenuity. 2) cleverness or skillfulness of conception or design: a website of great ingenuity. 3) Smarter Ideas
There are approximately 200 million active websites on the internet. Making yours stand out takes a bit of ingenuity.
We combine User Experience Design (UXD) and our ingenious Pay-Per-Click (PPC) methodology to achieve not only the best possible experience for the consumer, but the best possible experience for our customer.
In today's challenging economic climate, this innovative approach is critical to achieve marketing success and not waste valuable capital.
INSIGHT
It is one thing to scratch the surface, it is entirely another to develop an insight.
[in-sahyt] noun
1) an instance of apprehending the true nature of a thing, especially through intuitive understanding. 2) penetrating mental vision or discernment; faculty of seeing into inner character or underlying truth. 3) Smarter Results
One of the biggest challenges with small business marketing is convincing the owner to listen to their consumer.
Our marketing team spends thousands of hours researching, educating and developing insight to what the consumer wants from an industry.
Knowing who you sell to, and designing your entire marketing package around that person, is what we refer to as insight.
Intuition is increasingly valuable in an information society, precisely because there is so much data.
STRENGTH
The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.
[streNG(k)TH] noun
1) the quality or state of being strong : capacity for exertion or endurance. 2) legal, logical, or moral force. 3) from strength to strength with ever-increasing success.
In marketing, and business in general, it is agility, not size that dominates the competition.
When a customer needs something custom made to accommodate a last minute promotion, our strength is getting it done, right away.
When a customer calls to tell us they need another website built and marketed in a new city right now, our strength is getting it done, today.
Doing what a customer needs, when a customer needs it, strengthens their bottom line and our relationship.
TECHNOLOGY
What makes our websites so amazingly fast?
INFRASTRUCTURE:
At Smarter Web, we deliver lightning-fast, ultra-reliable online experiences through our fully managed, enterprise-grade infrastructure. We own and control every aspect of our network, including firewalls, web servers, and email servers, ensuring seamless performance for your customers and your business.
Our servers reside in secure, Tier-3 data centers, part of a robust 14-data center network, guaranteeing exceptional uptime and redundancy. Powered by 100% Intel Xeon blade servers, operating at less than 25% capacity, and optimized with Windows Server, IIS 10.0, and SQL Server Web editions, our infrastructure is built for peak performance.
Leveraging ASP.NET and AJAX, we create rich, engaging websites that provide an unrivaled user experience. Our fully fault-tolerant design, with redundancy at every level, ensures your website delivers flawlessly, 24/7/365.
COMPANY MENU
SMARTER INNOVATION
Overview • Acumen • Capability • Ingenuity • Insight • Strength • Technology
CAREERS
We are always looking for people with a strong work ethic and a servant's heart
TESTIMONIALS
Hear what our clients have to say
WHY CHOOSE US
We intentionally choose right over easy
Our clients rely on us to make the right choices for their businesses when no one is looking.
We give great advice, for free
We know what works and what does not, and we will share what we know with you.
We get it done now, not later
Our goal is same-day service whenever possible.
We always speak the truth
Especially when it does not benefit our wallet.
We answer when you call
If we are not on a call, we answer yours.
YOU'RE IN GOOD HANDS
WE ARE HERE TO HELP YOU
This is not lip service. We are not in business to get rich, we are here to serve.
We stay in our lane
Search Engine Marketing is all we do, and nothing else.
We keep it simple
Our singular goal is to get the job done, well, and charge you the lowest amount possible.
We PRAY
This is the glue that holds this entire company together.