Americans use Internet search engines between 40 and 60 Billion times each month. The core of Smarter Web's marketing strategy is to get you found by these consumers already searching for your service.

In this economy, it is too wasteful to throw marketing dollars in the air (radio, TV, print, display, social) and hope they land on a potential customer ready to spend money for your services.

Smarter Web targets only the highest quality searches then delivers high-quality ads to those consumers.

When consumers click our ad, they'll discover a world-class website that builds trust and confidence in your services.

Separate yourself from the competition.

Consumers have high expectations for websites. With the average visitor to a skilled trades website spending only 55 seconds and viewing just 2.6 pages, a fast, professional, world-class online presence is critical for gaining their trust.

Smarter Web builds visually stunning websites that are unrivaled by our competitors. Websites that project your company as strong, successful, competent, detail oriented and trustworthy.

Designed to be incredibly easy to navigate, both the menus and your contact options are always in view to the client, on mobile or desktop. It is these details that help you get more clients for less money.

We do not charge anything to build a marketing website for your use. We consider the setup and customization costs our investment in you. Our relationship starts with both of us wanting your company to succeed.

Our charges are simple.

When a consumer searches for the services you offer on a major search engine, they will see your advertisement if their search phrase matches the criteria of a potential customer.

We constantly tune the search criteria so that your ad only gets shown to people that are already looking for what you offer.

When clicked on, your ad will take consumers directly to a well-designed landing page on your marketing website.

Each service you offer has its own landing page - ensuring that potential customers can read relevant and educational content about your process to decide if you're a good fit for them.

You pay for that Ad Click, whether they contact you (a lead) or not.

Our job is to get you plenty of calls from your ad in proportion to your total amount of clicks.  If not, we expect to be fired, promptly.

We charge for nothing else.  We do not charge for the landing pages we will build for you, nor setup fees, nor monthly fees, nor any administration fees, nor any taxes, nor anything else for that matter (including leads, those are free too).

How do we make our money?

We add a markup to our cost for the click.  We do not have a fixed markup since some clicks are quite expensive and others can be inexpensive.  The more a click costs, the lower the margin our billing system will add to it.

Our goal, our mission, and the point of our business, is to get you leads as low-cost as possible, that way, you stay a customer for a long time.

The biggest single benefit to this system, is you only pay for what you get.  If your ad gets no clicks, you pay nothing..

We have been doing it this way since 2008, and we still have clients with us that have been here since the beginning.

You have full control over your budget.

We understand that in many businesses, things can change and change fast. Employee turnovers, adverse weather, too much business at one time - it all happens in the real world.

You can change your budget any time you like, or even stop the campaign immediately.

Lead generation when and how you need it.

You have full control over the power of your campaigns.

Paid Search Marketing is an Auction System where we decide, together, how much strength to apply to the bidding for the keywords (search phrases) of each individual service against your online competitors. For example, lets say you have three services and each service has a much different profit margin.

Low bidding works well when you have enough volume of leads/customers for a service, and want to lower your cost per lead. Sometimes, for a new service, we start out with Light bidding to keep the learning curve inexpensive (as long as you are not in a hurry to ramp up).

Balanced bidding is what we use the majority of the time. This balances lead volume with cost. Unless we hear differently, balanced is what your bids are set at.

High bidding works well when you want more volume for a particular service. To accomplish this, we bid more money for each Ad Click to get your Ad higher on the Search Results page, and, to get the search engine to show the Ad more often. This of course increases the cost of each lead as we are attempting to outbid most/all of your competitors in this scenario.

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At any time, you can tell us to increase or decrease the strength of any individual service. This gives you ongoing control of your lead generation so you can take full advantage of seasonal trends, competition changes or just scale up/down as your business needs change.

An exceptional lead generation program is designed to immediately adapt to real-world conditions as they arise.

LIVE LEAD RECEIPTS:

You get a lead receipt via email immediately after the lead occurs, in real-time (to as many email addresses as you prefer).

WEEKLY PERFORMANCE REPORTING:

Unlike most marketing companies that send huge, hard-to-understand PDF reports each month, we send you a clean, concise weekly email report that keeps you updated with everything you need to know At-A-Glance.

For example:

Everything here runs on a Calendar Week schedule - Sunday to Saturday.  Three days later (Tuesday), you get a Billing Report email that contains the following information:

We call this weekly report a PROVE-UP because it shows you the actual 'rubber-meets-the-road' performance metrics of your campaign.

The best part is, we send this information in strict HTML Format (displays like a web page). Meaning, the report is not a PDF attachment, but a perfectly compatible email that auto-sizes to your screen, and is incredibly easy to read and understand, no matter what device you are using.

This is the kind of accountability and service we provide. You have every right to know how your campains are performing in real-time, without a ton of nonsense metrics (Awareness, Impressions, Consideration and Device Distribution) to name a few, that mean nothing to how much money you are earning from our services.

What does matter, is how much did you spend, and how much VALUE did you get from that money.

LEAD DASHBOARD INTERFACE:

We provide a Lead Dashboard for you to review and manage the leads you have received. You can look up leads from any source or date, or export lead reports to spreadsheets for other uses.

You can also use the dashboard as a simple Customer Relationship Management system and assign a lead score, add tags, values and notes to each lead for later reporting and of course, listen to the call recordings for all Call leads.

It is all about connecting with each community.

Both the website and marketing campaigns are finely tuned to each specific territory. As part of our larger geotargeting strategies, this optimizes the return on investment considerably.

How much territory? There are two considerations: