It is one thing to scratch the surface, it is entirely another to develop an insight
One of the biggest challenges with small business marketing is convincing the owner to listen to their consumer.
Our marketing teams spend thousands of hours researching, educating and developing insight to what the consumer wants from an industry.
Knowing who you sell to, and designing your entire marketing package around that person, is what we refer to as insight.
Intuition becomes increasingly valuable in the new information society precisely because there is so much data.
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